What you stand for matters when people believe it. We make sure they care, too.

The 138 Group is a strategic communications and business advisory. We help leaders sharpen what they stand for—and say it with clarity, credibility, and momentum in the moments that shape reputation and drive decisions.

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Belief isn’t just a message.
It’s three things working together.

  • Say it clearly.

    Most messaging fails because it’s hedged, not because it’s wrong.

  • Prove it.

    The gap between what you claim and what you do is the first thing anyone checks.

  • Measure it.

    If it can’t be tracked, it can’t be defended.

See our approach

Trusted by Global Organizations

  • Creatio
  • COOK
  • IBM
  • Marvell
  • DigitalGlobe
  • Dassault Systèmes

We work on what you say, and on what’s behind it.

  • Coaching and Advisory

    Counsel to founders, CEOs, teams, and boards—strategy, performance, market expansion, and the capital events that fund them.

Four decades and counting of results.
Startups to unicorns, private companies to public offerings, enterprise technology, and governments.

  • The customers of AT&T had already said it.

    They didn't want more marketing. They wanted to know where the network dropped. So we built the map. Consumer Reports rankings up within two quarters.

  • The funding round was the least interesting thing about it.

    Every AI company claims the same technology. We built the narrative around what theirs changed for the people using it. TechCrunch to Bloomberg TV.

View our results

The customers of AT&T had already said it.

They didn't want more marketing. They wanted to know where the network dropped. So we built the map. Consumer Reports rankings up within two quarters.

The situation

AT&T wanted better ways to connect with its customers. Peter led a team working with the company’s leadership in Dallas, starting with an in-depth look at what customers were worried about and where they wanted to hear from the company.

The answer was simple enough to have been missed. Customers were dealing with dropped calls, and they wanted AT&T to tell them where coverage was weak and when it would get better, on their phones, where they’d actually see it. Many said that alone would make them more likely to stay. In a business defined by churn, that mattered.

What we did

Working up to the most senior levels of the company, the team built an interactive tool. Customers entered a zip code and saw where the network was having problems and what AT&T was doing to fix them, from new tower infrastructure to Wi-Fi access. The team then launched it with social and digital campaigns.

What changed

Within months, AT&T’s Consumer Reports ranking improved, strengthening the brand and giving customers a more direct relationship with the company. The most common complaint had become an honest conversation.

The funding round was the least interesting thing about it.

Every AI company claims the same technology. We built the narrative around what theirs changed for the people using it. TechCrunch to Bloomberg TV.

The situation

EliseAI had become a unicorn, and its leadership and investors were ready to talk about it: the valuation, the growth strategy, the business model. So were plenty of other technology companies, all battling for the same limited media attention. And in AI, where the possibilities generate real excitement and everyone says the technology is in their DNA, the claim alone wasn’t going to set anyone apart.

What we did

We worked closely with the company’s investors and leadership to shape the narrative, then coached them on how to deliver it in bite-size briefings built for a fast-moving media ecosystem with a short attention span. The story couldn’t be just the size of the investment. It had to show the business model and the difference the technology was making in its customers’ lives. We found where the business outcome and the human impact met, and built the narrative there.

What changed

The narrative resonated with outlets from TechCrunch to Bloomberg TV, and everything in between. For us, the work was never only the story. It was providing counsel from the ground floor, to the people telling it.

The media playbook stopped working. Peter helped write it.

Peter Prodromou sold his first story to the Associated Press for two hundred dollars. Newsrooms, then radio. Supreme Court rulings and the wars of the 1980s. Three decades in technology through the internet boom. A communications group built, acquired across four continents, and run as CEO. Counsel to governments on economic development and policy. He has stood at every point in the chain that used to carry the truth.

Read the full record
Peter Prodromou
Peter’s account of it all

A Semblance of Truth is about how we lost the shared standards that told people what was reliable—and what it takes to build them again. From the newsroom floor to the platforms to whatever comes next.

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Decades of these conversations.
Let’s have yours.

We’ll tell you what we’d do, what we wouldn’t, and whether we’re the right people for it.

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Peter Prodromou

Founder, The 138 Group

Peter Prodromou

Peter Prodromou sold his first story to the Associated Press for two hundred dollars. Newsrooms followed, then radio: Supreme Court rulings and the wars of the 1980s.

Then three decades in technology, through the internet boom. He built Racepoint Global, backed it, and ran it as CEO across four continents. Alongside the agency work, he counseled governments on economic development and policy.

He has stood at every point in the chain that used to carry the truth. Then he left. Four years out of the industry, watching it come apart and writing about why. A Semblance of Truth is what he came back with.