Thirty years of work, and what it moved.

Companies from first funding round to public listing. Industries from life sciences to real estate. Sovereign advisory for Jordan, Togo, and Rwanda. Agencies built and run across four continents.

  • Featured • Digital communications

    The customers of AT&T had already said it.

    They didn't want more marketing. They wanted to know where the network dropped. So we built the map. Consumer Reports rankings up within two quarters.

The customers of AT&T had already said it.

They didn't want more marketing. They wanted to know where the network dropped. So we built the map. Consumer Reports rankings up within two quarters.

The situation

AT&T wanted better ways to connect with its customers. Peter led a team working with the company’s leadership in Dallas, starting with an in-depth look at what customers were worried about and where they wanted to hear from the company.

The answer was simple enough to have been missed. Customers were dealing with dropped calls, and they wanted AT&T to tell them where coverage was weak and when it would get better, on their phones, where they’d actually see it. Many said that alone would make them more likely to stay. In a business defined by churn, that mattered.

What we did

Working up to the most senior levels of the company, the team built an interactive tool. Customers entered a zip code and saw where the network was having problems and what AT&T was doing to fix them, from new tower infrastructure to Wi-Fi access. The team then launched it with social and digital campaigns.

What changed

Within months, AT&T’s Consumer Reports ranking improved, strengthening the brand and giving customers a more direct relationship with the company. The most common complaint had become an honest conversation.

Most clients come to us at one of five moments. Here’s what the work looks like at each.

A category of one, before anyone has heard of you

Founders with a product that works and a market that doesn’t know it yet. The work is finding the one thing only you can claim, putting it in a sentence investors and reporters can repeat, and growing the story as fast as the company does, from first round to unicorn.

  • Creatio
  • EliseAI
  • Featured • Narrative & executive counsel

    The funding round was the least interesting thing about it.

    Every AI company claims the same technology. We built the narrative around what theirs changed for the people using it. TechCrunch to Bloomberg TV.

The funding round was the least interesting thing about it.

Every AI company claims the same technology. We built the narrative around what theirs changed for the people using it. TechCrunch to Bloomberg TV.

The situation

EliseAI had become a unicorn, and its leadership and investors were ready to talk about it: the valuation, the growth strategy, the business model. So were plenty of other technology companies, all battling for the same limited media attention. And in AI, where the possibilities generate real excitement and everyone says the technology is in their DNA, the claim alone wasn’t going to set anyone apart.

What we did

We worked closely with the company’s investors and leadership to shape the narrative, then coached them on how to deliver it in bite-size briefings built for a fast-moving media ecosystem with a short attention span. The story couldn’t be just the size of the investment. It had to show the business model and the difference the technology was making in its customers’ lives. We found where the business outcome and the human impact met, and built the narrative there.

What changed

The narrative resonated with outlets from TechCrunch to Bloomberg TV, and everything in between. For us, the work was never only the story. It was providing counsel from the ground floor, to the people telling it.

Decades of these conversations.
Let’s have yours.

We’ll tell you what we’d do, what we wouldn’t, and whether we’re the right people for it.

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